Luckin Coffee announces smart unmanned retail strategy, bringing Luckincloser to customers
（2020年1月8日，北京）瑞幸咖啡（Nasdaq：LK）召开战略发布会，发布智能无人零售战略，推出无人咖啡机“瑞即购”（luckin coffee EXPRESS）和无人售卖机“瑞划算”（luckinpopMINI），进一步密布网点、贴近客户。在发布会上，瑞幸咖啡对外公布直营门店数达到4507家，已成为中国最大的咖啡连锁品牌。同时，累计交易客户数也已超过4000万。
BEIJING, China, January8, 2020 - Luckin Coffee Inc. (“Luckin Coffee” or “the Company”) (NASDAQ: LK)announced in a strategy press conference that the Company is entering the unmanned retail market with the launch of itssmart unmanned coffee machine “luckin coffee EXPRESS” and smart vending machine “luckinpopMINI”, further densifying its network and bringing Luckin Coffee closer to customers. At the press conference, Luckin Coffee also disclosed that its number of self-operated stores reached 4,507 by the end of 2019, which the Company believesmakesit the largest coffee chain by number of stores in China as of December 31, 2019.The number of cumulative transacting customers reached over 40million as of December 31, 2019.
Featuring Swiss Schaerer coffee machines, IIAC Gold Award coffee bean blends from WBC coffee masters and other high-quality ingredients, luckin coffee EXPRESS provides freshly brewed drinks with the same quality and taste as in Luckin stores and therefore achieves “LuckinCoffee, Closer to You”. luckin pop MINI’s biggest attraction is “E-commerce Prices in Vending Machines”. By working closely with global suppliers and receiving discounts through large volume procurement and customization and significantly reducing channel costs with luckin pop MINIterminals, Luckin Coffee enables customers to enjoy the convenience of vending machines and low prices comparable to e-commerce at the same time. Theunmanned terminals will cover locations including office buildings, campuses, airports, bus terminals, gas stations, highway servicestations and communities, supplementing the existing Luckin store network. These terminals are fully integrated with our technology system and are empowered by IoT, big data, facial recognition, and other advanced technologies, which will create new customersexperience.
Jenny Zhiya Qian, Chief Executive Officer of Luckin Coffee, commented, “Luckin Coffee’s unmanned retailnetwork, store footprint and e-commerce channels,together form our proprietary omni-channel customer traffic network. With our value propositions of high quality, high affordability and high convenience, Luckinis rapidly becoming a well recognized, trendy, mass market FMCG brand. Luckin Coffee is dedicated to building a closed-loop smart retail platform with our own customer traffic and our own products. We will continue to grow both our own traffic and products, improve brand value, expand the scale of our platform, and create more value for our customers. Luckin Coffee is on track to realizeour mission of being part of everyone’s life, starting with coffee.”
At the press conference, Luckin Coffee and 14 leading global suppliers, including PepsiCo, Nestle, Fonterra, Schaerer, LDC, Olam, COFCO, CJ, Yili, Mengniu, Orion Confectionery, and Calbee, participated in the ceremony launching Luckin Coffee’s unmanned retail strategy.
Industry experts commented that Luckin Coffee’s unmanned retail network eliminates payroll and decoration costs,lowersrental expenses significantly and enjoysa better cost structure compared to that of small-format stores. ThereforeLuckin Coffee is able to become closer to customers at lower transaction costswhilst ensuring product quality. The unmanned retail strategy will fuel customer acquisition and increase customer purchase frequency for Luckin Coffee.
About Luckin Coffee
Luckin Coffee Inc. (NASDAQ: LK) is headquartered in Xiamen, China. Luckin Coffee is a leading coffee chain in China that has pioneered a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to customers. Empowered by big data analytics, AI, and proprietary technologies of its new retail model, Luckin Coffee aims to realize its mission to be part of everyone’s everyday life, starting with coffee. Luckin Coffee’s coffee beans were awarded a gold medal at the IIAC International Coffee Tasting Competition in Milan, Italy, for the two consecutive year in 2019. As of the end of 2019, Luckin Coffee operates 4,507 stores across more than 40 cities in China. For more information, please visit investor.luckincoffee.com.